The lobby renovation and Culture Center development at the Coca-Cola Bottling Company Consolidated was the final phase of an (8) phase interior renovation of all their Charlotte corporate offices. This project, although the smallest, was certainly the most personal to the company. CCBCC set out to modernize their dated lobby and also create a space that would invite their visitors and employees to take a minute and learn about this company and their values. CCBCC prides themselves on their heritage and company Purpose Statement which is displayed front and center in the lobby today. As with all their spaces, the company identity had to shine through the company timeline, custom ghost sign, and easily updated technology was all implemented to provide guests with a place to get to know where this company came from and where they are going. The finishes were updated to a clean and modern aesthetic but kept neutral to provide the perfect backdrop to let their story be the main focal point.